Uravis TANGKIJVIWAT^*, Hiroyuki SHINODA, and Kitirochna RATTANAKASAMSUK

Graduate School of Science and Engineering, Ritsumeikan University, 1-1-1 Noji-higashi, Kusatsu, Shiga 525-8577, Japan

(Received January 7, 2010; Revised May 6, 2010; Accepted June 9, 2010)

In our previous study, we found that the color appearance mode affects color preference. Hence, in this study, we propose three color preference models based on the perceived color attributes for different color appearance modes. In the first model, which was used for color preference in the object color mode, the color preference could be predicted from the perceived blackness and the combination of the perceived chromaticness and perceived hue. The second and third models were developed for color preferences in the unnatural object color mode and light source color mode, respectively. In these two models, the color preference could be explained on the basis of the perceived whiteness, perceived chromaticness, and perceived hue.

Key words: color preference, color appearance mode, color preference model

^*E-mail address: uravis_t@yahoo.com.